Solutions & sustainability - May 15
by Staff
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Comfort has been recalibrated. The public sauna has been closed and the lights have been dimmed at the indoor community pool. At the library, one of the two elevators was shut down after someone figured out it cost 20 cents for each round trip. The thermostat at the convention center was dialed down eight degrees, to 60. The marquee outside is dark. Schoolchildren sacrifice Nintendo time and boast at show-and-tell of kilowatts saved.
Many preschools already are: outdoor activities are emphasized - swinging, walking, digging. But as kids get older, in this generation more than any that has preceded it, the time they spend in nature decreases significantly. ... What amounts really to a sort of cubicle culture for kids is contributing to what author Richard Louv terms “nature deficit disorder” in his book “Last Child in the Woods.” In it, Louv describes the human costs of alienation from nature, among them “diminished use of the senses, attention difficulties, and higher rates of physical and emotional illnesses…nature deficit disorder can even change human behavior in cities, which could ultimately effect their design, since longstanding studies show a relationship between the absence, or inaccessibility, of parks and open space with high crime rates, depression, and other urban maladies.” A great quote from one of Louv’s thousands of interviews with children: “I like to play indoors better ‘cause that’s where all the electrical outlets are.” Around the same time I finished reading Louv’s compelling book, I discovered an amazing, almost fantastical, alternative to such schools: Germany’s Waldkindergarten, or “forest kindergarten.”
And yet there are signs that sustainable business - one that fully accounts for the environmental and social impacts it has on the world - has already become a mainstream reality. When the CEOs of General Electric, Procter & Gamble and Toyota are willing to tackle global challenges such as climate change and the widening gap between the rich and the poor, not as moral obligations but as a strategic business opportunity, you have to believe there is more going on than regulatory compliance or public relations. Chris Laszlo is the author of "Sustainable Value; How the World's Leading Companies are Doing Well by Doing Good," (Stanford University Press, 2008).
He gave me his rule of thumb for refrigerators. “If it’s avocado or brown-colored, it’s time to retire it,” he said. Refrigerators from the 1970s, the last time I believe those particular appliance colors were in vogue, use three to four times the power of today’s models. ... |
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