Wendy Siporen coordinates The Rogue Initiative for a Vital Economy (THRIVE), which helps small locally-owned businesses not just to thrive, but be more sustainable as well. A "Food Connection" directory enables local businesses to buy from one another. Their "Rogue Flavor" campaign helps consumers find locally produced food at farm stands, restaurants, and markets. Tasty ideas from the one-week "Eat Local Challenge: cooking classes, films, and cooking a meal made from all-local products from the growers market. Yum! (www.thriveoregon.org, www.rogueflavor.org). Produced July 31, 2008. Episode 121.